Almelo, The Netherlands, June 3, 2008 – Zwanenberg Food Group, the Dutch producer and exporter of high quality meat products, will expand its interests in Australia by acquiring the Plumrose brand from Simplot.

Until now, Zwanenberg has produced meat preserves (mainly ham products and frankfurters) for Simplot, which were sold under the Plumrose brand on the Australian market.

“The Australian market has considerable growth potential”, Zwanenberg chairman Aldo van der Laan explains. “Taking marketing and sales activities in our own hands will enable us to improve our market position in Australia. It is our intention to extend the brand with other product categories in due course.” Zwanenberg produces meat products, including canned meat and specialties, in 13  fully-owned factories in The Netherlands, the United Kingdom and the United States.

In view of further development of the Plumrose brand, Zwanenberg Food Group has established an Australian subsidiary, Zwanenberg Australia Pty. Mr Gert Jan Veenes will lead Zwanenberg’s Australian activities.

About Zwanenberg Food Group

With 1,600 employees and a turnover of EUR 350 million / AUD 580 million (2007), Zwanenberg Food Group is one of the leading producers of meat and sausage products and canned meat within Europe. The group, which traces its roots to 1875, sells its products under various successful international brand names including ZWAN (in various export countries). The group also supplies to the market via a number of well-known private label brands and has been successful in building up a strong market position in both the home meal replacement and institutional segments, especially in the area of (sliced) meat products. Zwanenberg exports canned meat to more than 100 countries worldwide.

For more information please contact:

Gert-Jan Veenes, tel. +31 (0)6 51 08 48 41

or through

Patrick de Leede, tel. +31 (0)6 21 54 69 95, e-mail info@catchoftheday.nl