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Zwanenberg exhibited broad range at BBB Trade Fair

March 11, 2010

Almelo, 26th January 2010 – Zwanenberg Food Group continues to introduce innovative snacks and bites for the hotel and catering trade. Examples include the long life Villmeau spread, new Taste Original snacks and Anur Halal Food snacks. These and many other products were prominently displayed during the 56th edition of the BBB trade fair in MECC Maastricht, which was held from 25th to 28th January. Participation in this trade fair is in keeping with the company’s strategy to concentrate on spreads, side dishes, convenience cooking, snacks and deli meats.

Villmeau

One of the new products is Villmeau. Wendy Pasop of Zwanenberg subsidiary Skunq and responsible for Marketing and Communications, is pleased to explain: “Villmeau is the culinary basis for lunch dishes, appetisers and amuse-bouches. It’s a refrigerated basic product which offers plenty of application options. It is our answer to the wishes of high-end caterers who are unwilling to make concessions in terms of flavour, creativity and originality. Villmeau is full of flavour and remains stable after processing. The product can be used both warm and cold, does not contain artificial preservatives and can be frozen.”

Villmeau is available in three basic flavours: ham, chicken and asparagus. Other flavours are available on request. The product is supplied in handy 500 gram piping bags. The spread is one of the first fully developed concepts by Skunq, the Zwanenberg innovations factory run by young people, who work together with clients to develop new food concepts.

Taste Original

Taste Original products allow the hotel and catering trade to react optimally to the ‘World Food’ trend. The range offers delicious chicken skewers, satays, cocktail satays and small meatballs. Taste Original also includes meal components, such as Indonesian style chicken bites, which can be easily incorporated in one’s own creations. Taste Original products are served with drinks, at receptions and to accompany meals. The skewers and balls are all traditionally made in Holland. After cooking (most products are steamed and therefore low in fat), the snacks are packaged with the greatest care. Taste Original can therefore be used directly from the packaging for cold buffets. Taste Original products can also be served hot or lukewarm, in salads or as a filling for bread rolls, for example.

Anur Halal Food

Anur Halal Food supplies a complete range of halal frozen snacks and meal components to more than 6,000 ethnic stores and supermarkets in Western Europe. Specially for the (ethnic and Dutch) catering and food service sector, the company supplies frikandel sausages, Viande Krokantos, Mexican Gringos, Chicken burgers and Corn sticks. These products are all produced according to the Islamic laws on processing food. Compliance with these laws has been checked by the Halal Correct certification authority for many years now.

Limco

Limco stands for tasty and festive. The assortment of pub and cafe specialities, both frozen and preserved, ranges from the original German Bockwurst and the true Hot dog to frankfurters and meatballs in gravy. Limco is a dynamic brand which feels at home in the local cafeteria or pub.

About BBB 2010

The BBB trade fair is the oldest catering trade show in the Netherlands. For four days, MECC Maastricht was once again the platform for companies offering products and services for the catering trade, food branch and institutional kitchens.

The show was only open to catering professionals. Around 250 exhibitors presented their wares. There was also an extensive activities programme, including competitions, awards, branch and network meetings. Like last year, the trade fair attracted some 25,000 visitors. For the first three days, MECC was also the decor for the European Fine Food Fair.


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