Vision & Mission


Based on brands, expertise, teamwork and smart logistics, Zwanenberg Food Group (ZFG) introduces food concepts to the market that generate greater value for our stakeholders – clients, staff and shareholders.

The Netherlands is too small to introduce large-scale food concepts, so Zwanenberg focuses on developing secondary domestic markets. Other international markets are also important. Zwanenberg exports to more than 100 countries worldwide.


Zwanenberg Food Group's mission is to achieve a leading yet socially responsible position internationally in (canned) meat, snacks, soups, sauces, and vegetarian products, with concepts that generate even greater value.

The strategy to realize this mission rests on four pillars:

  • building new (international) markets
  • launching new food concepts
  • further building on our brands
  • Corporate Social Responsibility