History

The history of Zwanenberg Food Group

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Th. S. van der Laan

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Jaar 1929

In 1929, Theodorus Sebastianus van der Laan, the founder of the concern, opened a meat factory in The Hague.

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1960s and 1970s

After World War II, the former Th. S. van der Laan meat factory began exporting preserved meats. Originally, there was a strong focus on the United States and England, with products such as ham and luncheon meat. In the 1960s and 1970s, thanks to the efforts of then director/owner A.M. (Aat) van der Laan, export was expanded to dozens of countries worldwide.

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1980s and 1990s

In the 1980s and 1990s, the company also purchased slaughterhouses, to guarantee the supply of its most important ingredient: meat. These slaughterhouses, including in Doetinchem and Lievelde, were sold to what was then Dumeco in 2001 because the concern wanted to expand its core activities (meat, preserves and specialities) further.

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1996

In 1996, the company acquired the brand names Zwanenberg and Zwan. This gave the concern’s export another important boost, especially in the Middle East and Africa. In that year, the Zwanenberg Food Group also acquired the licence for producing pâté and meat products under the Linera brand name.

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1998

Dried sausage specialist Huls was taken over in 1998.

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1999-2003

This was followed by Hooymans (tongue and liver specialities, 1999), Offerman (1999), Kraak (sliced meat), Boekos (snacks, later named Taste Original Food Concepts, 2001), CMP (cooked meats and meal components, 2003).

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2005-2011

Followed by ANUR Halalfood (2005), De Eendracht (tongue products, 2008) and Wahid Halal Meat (2011). In 2005, the Zwanenberg management decided that local production in the US was a better idea than export for a number of reasons (including a opportunity-rich market, import restrictions and the low dollar). A meat tinning plant was built in record time in Cincinnati.

In 2007, the American food preservation activities of Tyson were taken over, and in 2011 from Vietti Foods in Nashville, Tennessee.

In another part of the world, Australia, Zwanenberg acquired the Plumrose brand Simplot in 2008.

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2013-2016

In 2013, Malton Foods in the northern UK was acquired, followed by Simpsons Ready Meals in 2016.

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2017

In late 2017, the Fresh Foods Business Unit was sold to Ter Beke.

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2018

In February 2018, Zwanenberg took over the Unilever factory in Oss. Here we produce such products as smoked sausages, frankfurters, liver pate, soups and sauces for well-known Dutch brand names.

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2019

In 2019, Zwanenberg sold Anur Halalfood and purchased the Chicken Tonight brand from Unilever. Zwanenberg had already been carrying out production of Chicken Tonight sauces in connection with the purchase of the Oss factory in 2018.

Zwanenberg Food Group

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Today

Today Zwanenberg has grown into a successful international company with turnover of €400 million and its own sales offices in the Benelux, the US, the UK and Australia.

}

1929

In 1929, Theodorus Sebastianus van der Laan, the founder of the concern, opened a meat factory in The Hague.
}

1960s and 1970s

After World War II, the former Th. S. van der Laan meat factory began exporting preserved meats. Originally, there was a strong focus on the United States and England, with products such as ham and luncheon meat. In the 1960s and 1970s, thanks to the efforts of then director/owner A.M. (Aat) van der Laan, export was expanded to dozens of countries worldwide.
}

1980s and 1990s

In the 1980s and 1990s, the company also purchased slaughterhouses, to guarantee the supply of its most important ingredient: meat. These slaughterhouses, including in Doetinchem and Lievelde, were sold to what was then Dumeco in 2001 because the concern wanted to expand its core activities (meat, preserves and specialities) further.
}

1996

In 1996, the company acquired the brand names Zwanenberg and Zwan. This gave the concern’s export another important boost, especially in the Middle East and Africa. In that year, the Zwanenberg Food Group also acquired the licence for producing pâté and meat products under the Linera brand name.
}

1998

Dried sausage specialist Huls was taken over in 1998.
}

1999-2003

This was followed by Hooymans (tongue and liver specialities, 1999), Offerman (1999), Kraak (sliced meat), Boekos (snacks, later named Taste Original Food Concepts, 2001), CMP (cooked meats and meal components, 2003).
}

2005-2011

Followed by ANUR Halalfood (2005), De Eendracht (tongue products, 2008) and Wahid Halal Meat (2011). In 2005, the Zwanenberg management decided that local production in the US was a better idea than export for a number of reasons (including a opportunity-rich market, import restrictions and the low dollar). A meat tinning plant was built in record time in Cincinnati.

In 2007, the American food preservation activities of Tyson were taken over, and in 2011 from Vietti Foods in Nashville, Tennessee.

In another part of the world, Australia, Zwanenberg acquired the Plumrose brand Simplot in 2008.

}

2013-2016

In 2013, Malton Foods in the northern UK was acquired, followed by Simpsons Ready Meals in 2016.
}

2017

In late 2017, the Fresh Foods Business Unit was sold to Ter Beke.
}

2018

In February 2018, Zwanenberg took over the Unilever factory in Oss. Here we produce such products as smoked sausages, frankfurters, liver pate, soups and sauces for well-known Dutch brand names.
}

2019

In 2019, Zwanenberg sold Anur Halalfood and purchased the Chicken Tonight brand from Unilever. Zwanenberg had already been carrying out production of Chicken Tonight sauces in connection with the purchase of the Oss factory in 2018.
}

Today

Today Zwanenberg has grown into a successful international company with turnover of €400 million and its own sales offices in the Benelux, the US, the UK and Australia.

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