Vision & Mission

What do we do?


The Netherlands is too small to produce food concepts on a sufficient scale. For this reason, Zwanenberg is building up long-term relationships with retailers and wholesalers all around the world. We are prepared to invest in valuable customer relations, whereby future-focused thinking and actions have central importance. In this way, we can respond optimally and accurately in response to change market requirements.

We do this in the following ways:

  • continued innovation
  • open communication
  • supplying quality products
  • sustainable production
  • an international approach


Zwanenberg’s mission is to reach a leading international position in a socially responsible way in the sector of preserved meats, snacks, soups, sauces and vegetarian products with concepts that add value to our customers’ product ranges.

The strategy for realising this mission rests on four pillars:

  • building new (international) markets
  • launching new food concepts
  • continued development of our own brands
  • Corporate Social Responsibility

Our brands