Victus Participations supports the growth of Anur Halal Food
Amsterdam / Giessen (NL), 24 June 2019
Victus Participations, the investment fund specialising in the food and agrifood sector, is investing in Anur Halal Food, the number one specialist and market leader in fresh and deep-frozen premium halal products. Sitting shareholders Zwanenberg Food Group and outgoing general manager René Hochstenbach will continue to have minority shareholdings in Anur.
Martijn Hol has been appointed with immediate effect as general manager and will form the management alongside co-manager René Hochstenbach. Hol was previously a shareholder and commercial manager at Engel Foreign Food and has over 20 years’ experience in the food sector. René Hochstenbach will use the coming months to pass on his responsibilities and afterwards will continue to be involved in Anur Halal Food in his role as adviser and shareholder. Albert Baan will remain in his position as CFO.
The demand for high quality halal products in Europe has been rising steadily. Investment and the Victus network will help Anur Halal Food to continue achieve ambitious targets and perpetuate European growth. This growth mainly comes from intensive collaboration with customers and suppliers, product development, innovation and entrepreneurship. As a shareholder and producer, Zwanenberg Food Group continues to commit to guarantee the high quality of the production process and end product.
About Anur Halal Food (https://anur.nl/)
Through its A-list brands Anur, Wahid and Ikbal, Anur Halal Food, with head office in Giessen, has become a household name in the ethnic channel in the Netherlands and abroad. Anur stands out through its innovative approach to a wide range of products. Its products are now also fully available in the supermarket and food service channel. With distribution in over 6,000 ethnic shops and supermarkets in the Netherlands, Belgium, Germany, France, England, Spain and Scandinavia, Anur has held a leading position in Western Europe for some years.
About Victus Participations (https://victusparticipations.com/)
Victus Participations is an independent private equity firm focusing exclusively on the food & agrifood sector. In collaboration with experienced entrepreneurs and managers, Victus focuses on investments in SMEs with an ambitious management who are well positioned to achieve value-generating growth. Victus is currently working with its first fund of EUR 90 million. They work in Amsterdam. Anur Halal Food is Victus’ third holding.