Zwanenberg acquires Chicken Tonight from Unilever
Rotterdam/Almelo, 16 September 2019
Unilever Nederland and Zwanenberg Food Group have reached agreement on the transfer of the Chicken Tonight brand from Unilever to Zwanenberg. Zwanenberg already produced this for Unilever, but will now also take over marketing and sales of this product group.
Maarten Elsinga, CEO of Zwanenberg Nederland, explains: “Chicken Tonight is a wonderful extension of our product range. Since 2015 we have been working to become a broad food company with strong brands. After the takeover of Unilever’s Oss factory in 2017, we are convinced that the acquisition of Chicken Tonight is a nice addition that fits perfectly in our ambition. Thanks to Unilever’s marketing efforts, Chicken Tonight is a well-known brand among consumers and retailers.”
Debora van der Zee, marketing Director Unilever: “Chicken Tonight is a recognizable and well-loved brand that has been a fixed value in the Dutch supermarket for decades. Zwanenberg has been producing the product since 2017 and given the widening of their portfolio, the sale of the brand to Zwanenberg is an appropriate and logical step”.
About Unilever in the Netherlands
Unilever employs approximately 3,200 people in the Netherlands. The factories produce for the Dutch as well as the European market. Unilever has a strong brand portfolio in the Netherlands with well-known brands such as Andrélon, Axe, Becel, Ben & Jerry’s, Bertolli, Calvé, Conimex, Dove, Glorix, Knorr, Lipton, Neutral, OLA, OMO, Prodent, Rexona, Ruby, Sun, Unox and Zwitsal. More information about Unilever and its brands is available at www.unilever.nl.
About Zwanenberg Food Group
Zwanenberg Food Group is a food company with 1,600 employees and net sales of approximately €400 million (2018). Zwanenberg produces meat preserves, snacks, soups, sauces, convenience meals and vegetarian products. The company exports canned meat (among others under the brand name ZWAN) to more than 100 countries. In the Benelux, Zwanenberg is best known for the brands Kips (liver sausage, paté, vegan products, cold meats) and Huls (dried sausages). Zwanenberg Food Group has its own production sites in the Netherlands, the United Kingdom and the United States.